Insightly platform vs. HubSpot platform
Insightly and HubSpot are both prominent CRM + marketing automation platforms designed to drive leads, enhance customer interactions, and streamline business processes. While they share the common goal of serving growing businesses, each platform has its own unique features and strengths.
HubSpot is generally considered a ‘closed’ system, meaning that the platform is designed for you to use all of it – CRM, marketing automation, social posting, website management, etc. While this can seem fine for a while, once your business begins to outgrow HubSpot, you’ll be faced with some difficult decisions.
For example, let’s say that your social media game is strong, and you want to start using HootSuite for posting. Or, you decide you want more from your website, and you move to WordPress. You’ll continue to pay for these features under HubSpot, and you’ll need to set up integrations to manage them. HubSpot works best and provides the most value when your business is contained within it.
Insightly, on the other hand, is an open system that is ideal for growing businesses. You can choose whatever applications you want and use AppConnect from Insightly to connect them to your CRM. With pre-built connectors to more than 1,000 applications, you’re sure to find the connector you need with Insightly and AppConnect. Apps for HR, marketing, IT, finance, DevOps, and more can all be connected to Insightly CRM using AppConnect. Rather than limit your business to get the most value as HubSpot does, Insightly wants to give you the tools that you need to grow.
While both platforms are built to be customized, Insightly has the ability to customize fields, pipelines, reports, objects, dashboards, and more, all without having to hire expensive integrators or developers. This is a big advantage over HubSpot which is most powerful and economical when used out of the box.
Pricing is another area to consider. A recent independent analysis of Insightly vs. HubSpot showed that Insightly had a faster go-live time (1.1. months vs. 2.1 months) and a faster time to ROI (9 months vs. 13.8 months) over HubSpot.
Benefits of Insightly CRM
Insightly was a CRM first, so the focus of the business is on helping sales teams and business leaders get the most from the application. Known for being intuitive and easy to use, Insightly is a strong choice for businesses in a variety of industries – professional services, manufacturing, eCommerce, agencies, insurance, finance, consulting, and more. The platform offers a user-friendly UI with a focus on contact management. All of the expected features in a CRM – pipeline management, lead management, opportunity management, quoting, emails, reporting, and more – are all robust. And, as mentioned above, integrations via AppConnect are a breeze.
An additional feature of Insightly is project management capabilities that can be used to automate and track post-sale project delivery. Using the familiar pipeline-interface from the sales process, you can effectively manage your projects through delivery in Insightly CRM. With HubSpot, you have access to these tools as well, but the project management functions are much more powerful in Insightly CRM.
How to choose Insightly vs. HubSpot
In comparing Insightly with HubSpot, the choice depends on the specific needs and scale of the business. Insightly is a solid choice for growing businesses seeking a user-friendly and powerful CRM with robust project management features built in. HubSpot, with its suite of tools, is ideal for small businesses looking for an all-in-one platform to manage the entire customer lifecycle.
If a business prioritizes simplicity and a focus on CRM and project management, Insightly may be the preferred choice. On the other hand, organizations looking for marketing tools first may find HubSpot to be a more comprehensive solution. Ultimately, businesses should assess their specific requirements and goals to determine which CRM aligns best with their overall strategy.