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2025 Research report
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Dive into the report to learn how CRMs are helping and hindering growth.
Only 34% of teams say they fully embrace and effectively use their CRM.
When a CRM is the right fit, adoption skyrockets
86% of those with full adoption feel that their current CRM is the right size for their current team, compared to just 62% of those with less adoption.
Here’s how sales pros and GTM teams are choosing and using their CRMs
Decision-making biases are holding teams back
40% of decision-makers prioritized features over usability and 38% rushed the selection process—both of which contribute to low satisfaction and adoption.
Executives and non-executives see CRM impact differently
55% of executives believe their organization’s CRM is being used effectively, compared to just 27% of non-executives, revealing a clear perception gap.
The data reveals how decision-making biases, misalignment, and adoption challenges shape the ROI mid-market GTM teams get from their CRMs. Here’s a sneak peek into some of the insights you’ll gain from the report.
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